Sustainable Packaging
Teabags with tag, for teapot, mug or cup :the most Sustainable Teabag format – no compromise on sustainability, no compromise on taste
In a 2020 NRF/IBM study of 19,000 consumers in 28 countries:
Sustainability has reached a tipping point. As consumers increasingly embrace social causes, they seek products and brands that align with their values. Nearly six in 10 consumers surveyed are willing to change their shopping habits to reduce environmental impact. Nearly eight in 10 respondents indicate sustainability is important for them. And for those who say it is very/extremely important, over 70 percent would pay a premium of 35 percent, on average, for brands that are sustainable and environmentally responsible
